Breakdowns

Facebook-Meta-Ads

Definition

A parameter to group (segment) results by various dimensions. Common breakdowns include demographic and placement fields such as age, gender, country, impression_device, etc. Each breakdown creates separate rows in the report for each value of that field. For example, breakdowns=['age','gender'] will show separate metrics for each age/gender combination. Not all breakdowns can be combined arbitrarily (see API docs for valid combinations).

Example

breakdowns=['country','publisher_platform']

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